Chocomel claims that it was not willing to launch a vegan product until it could perfectly replicate its recognizable taste without conventional dairy. The dairy-free version, which launched in the Netherlands in September, can also be drunk hot or cold. Made with cocoa, cashews, and pea protein, Chocomel Plant-Based was developed to answer the growing demand for animal-free dairy products.

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   ‘Irresistible, smooth, creamy, chocolatey, indulgent, uplifting’

Doornebosch, Denise. "Chocomel gemaakt met verse melk". VMT (in Dutch) . Retrieved November 23, 2017. Chocomel follows in the footsteps of other plant-based chocolate milk drink releases, including those from Oatly, Alpro, and Rebel Kitchen. FrieslandCampina UK new product development marketing manager, Gabriella Sudall added: “For nearly 90 years, Chocomel has been a firm favourite in the Netherlands. Since launching in the UK in 2019, Chocomel has captured the imagination of UK shoppers with its great taste and vibrant branding. Gabriella Sudall, Marketing Manager NPD (Chocomel) at FrieslandCampina UK, said: “Delivering a plant-based product to the market is a big step forward in Chocomel’s development within the UK. Dairy remains a key pillar of our FrieslandCampina product offering, but we want to make sure that we meet – and exceed – the desire of many consumers who enjoy both dairy and non-dairy products.”

After an intensive testing process, we’ve managed to develop a perfect plant-based formula which delivers the well-known taste of Chocomel. This way, ‘The one and only’ remains familiar to everyone,” Dustin Woodward, managing director FrieslandCampina Netherlands, said at the time. Owned by FrieslandCampina, the eighth largest dairy company in the world, Chocomel was launched in 1932. It claims to be the only chocolate milk consumers need, leading to its strapline “the one and only.” This is because it can be enjoyed straight from the fridge, or warmed and served as a hot chocolate drink. Chocomel is a delicious and satisfying chocolate-flavored milk drink that is popular in the Netherlands and other European countries. The rich and creamy taste of Chocomel is sure to delight anyone who loves chocolate. The drink has the perfect balance of sweetness and chocolate flavor, making it a treat that is hard to resist.FrieslandCampina is one of our longest standing clients, so to be able to help them launch such a cult brand into the UK is hugely exciting and testament to the great relationship we’ve built,” Digital Natives co-founder, Alistair Fitch said. The European Directory of Consumer Brands and Their Owners. Euromonitor. 1992. p.20. ISBN 978-0-86338-465-3 . Retrieved November 24, 2017. As a result, the brand trialed numerous incarnations of its new product, testing various plant bases. It reports that a blend of cashews and pea protein proved to be the winning formula with a 97 percent approval rating from a tasting panel. Dutch chocolate milk brand Chocomel is bringing the plant-based version of its popular drink to the UK. Top van FrieslandCampina gaat van zes naar twee man". Fd. (in Dutch) . Retrieved November 24, 2017.